'VANITY — MY FAVOURITE SIN...'
A SELF DIRECTED BRIEF, THE NAME, THE LOGO AND THE PACKAGING DESIGN WAS INSPIRED BY THE DEVIL'S ADVOCATE AND THE DEVIL WEARS PRADA FILMS
THE DEMOGRAPHIC: BEAUTY QUEENS, DRAG QUEENS AND POP ICONS WHO LOVE DRESSING UP AND ENTERTAIN. FLIRTY, EXTROVERT, ATTENTION SEEKERS AND EGOCENTRIC TREND SETTERS.
THE OBJECTIVE WAS TO DESIGN A PACKAGING FOR A HIGH GLOSS 'TEMPTATIONAL RED LIPSTICK', A TWISTED BOX WHICH WOULD EVOKE THE WORK OF THE DEVIL...